WiFi Marketing Startegies

Marketing may in many different shape/strategies..what matter most is whether the objective can be achieve..

Well, free as long as you watch an ad or a promo for whichever company is sponsoring it, such as Yahoo, Microsoft and now Google. But while we might roll our eyes at what looks like just another way to serve up ads, the idea of free WiFi-based marketing is actually pretty smart.

A typical free Wi-Fi campaign offers travelers 15-20 minutes of complimentary Internet access in exchange for watching a 30-second video, by which the user is engaged directly with the brand. Other opportunities to engage consumers include lead generation, product and service trials, social media applications, location-based searches, customer surveys and downloadable content, Boingo noted in a press release.
Giving users something in return for their attention is a smart way to engage with an audience, which increasingly glosses over display advertising. It’s a welcome development, one that strikes a better balance between the needs of a marketeer and the end user (and potential customer).

It’s also a recognition of how important Wi-Fi is in the quest for constant connectivity, especially as more and more folks tote around WiFi-enabled smart phones. With 70 minutes spent behind the security gates at airports on average, everyone from business travelers to harried parents looking for a kid-friendly diversion can now find something online. That’s all good, but one can imagine it’s going to get a lot harder to find an empty power outlet this season.

And i'm looking forward for our Malaysian Government to roll out an advanced national communications infrastructure soon by wiring up 1.2 million households and business premises with fibre-optics to boost Internet connection speeds to between 10Mbps (megabits per second) and 1Gbps (gigabit per second). Current speeds are up to 4Mbps

SO MORE FREE WIFI CAN BE ACCESS.....